Taste and sustainability go hand-in-hand when it comes to our unique coffee experiences.
Introducing Pura Vida, our new hybrid coffee collection. These single origin coffees are sourced directly from Costa Rica. Every varietal is named to honor the unique relationship between our producers and the ground-breaking work they are doing to plant hybrid coffees. Enjoy the unique flavor profiles and stories of each hybrid. Vamos!
Have you heard of hybrid coffee? It is a new breed of coffee resulting from the cross between two genetically distinct parents. No, it is not genetically modified coffee. Advanced genetic testing is used to determine which two parents should be crossed, and pollen from each flower is painted onto the other. Crossing two varieties of coffee that wouldn’t necessarily cross naturally is helping scientists create new varieties that can withstand climate change. Testing and research are well under way, and the newly developed coffees have shown outstanding results. As compared to other food industries, the coffee industry lags dangerously behind in plant evolution. We believe hybrid coffees are the way forward.
Fulcrum is committed to uniting the coffee community through a holistic approach to sustainability. Blas, our VP of Coffee and a fifth-generation coffee farmer, is familiar with the hardships of growing the beans we love. With his perspective, he recognizes the importance of his role as a coffee buyer and the impact his decisions have on farmers. We are investing in and advocating for hybrid coffee to empower growers. There are many benefits to farmers from these varieties. Shorter trees allow for better picking, branches produce more cherries, and varieties have proven to be more resistant to diseases like La Roya. All these reasons, along with others, make hybrid coffee the future of coffee. Through our Pura Vida Coffee Collection, we invite you to experience these groundbreaking hybrid coffees from Costa Rica.
